In order to do effective marketing, understanding your customers’ needs and desires is essential. A buyer persona is a tool for getting to know your audience and providing them with meaningful marketing. A buyer persona is a semi-fictional generalisation of your ideal customer, that is based on examining your existing and potential customers. Unlike traditional target groups, they are detailed descriptions of your target customers. Knowing your buyer personas helps you to create more personal marketing, and build trust with your customers. You can create marketing that truly resonates with your audience. 

Personalize Your Marketing

By gathering data about your existing and potential customers, you get a better picture of their behaviour, and what they want know about the products or services you offer. Buyer personas help you to choose the right topics, tone of voice, and channels for your marketing. You can personalize your marketing, and direct it to the right audience.

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