Customers’ buying behaviour has changed during the digital age. Nowadays everyone can evaluate their options online before walking into the store or contacting the company. This is why it’s important for your company to be visible and easy to find online, when someone searches for the products or services you offer.
Inbound marketing is a marketing methodology that is meant to draw potential customers to your company by using for example content marketing, social media, and search engine optimization. Unlike traditional outbound marketing, suchs as radio advertising or cold calls, it’s not supposed to interrupt the potential customer. It’s designed to draw the customers in, and make them contact you instead of vice versa.
Inbound marketing is targeted to an audience with an actual interest in what you have to offer. By providing them with interesting content, you attract them and help them to make the buying decision. To do this, you need to understand their interests and needs, which is why it’s important to build buyer personas.
Inbound marketing is most effective when you use different channels and several types of content. Let us help you attract your audience, generate leads, and grow your business!